Pure Chemistry illustrates a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette. Be enchanted by a sumptuous colour palette of vibrant fandango, wild berry, intoxicating lime, playful papaya and sophisticated black. The amalgamation of these fabrics and textures allows the Pure Chemistry Woman to express all the facets of her femininity. Pure Chemistry’s luxury collection is no doubt the ultimate portrayal of a dual personality, the innocent damsel and the provocative rebel.. a real masterclass in the art of the alter -ego. Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman.
Production takes place in the UK, using the finest fabric from silks to lace. PURE CHEMISTRY LINGERIE has featured in Vogue, Glamour, GQ, Drapers Record, Tirade, Mens Health, and many more publications. Pure Chemistry showcases at Oxford Fashion Week and exclusively at various trade shows.